The challenge of making a corporate video is often where to start. If you’ve got “video block”, we can help. Here are a few ideas to get you going:
Define the Purpose
A corporate video needs to have a clear purpose. Is it meant to sell a product, introduce a new service or tell the company story?
Your video needs to capture the viewer’s attention in the first few seconds. What’s your best option to do that?
What problems do your clients face? Identify and highlight them in your video and show how you’ve helped other clients solve similar problems.
Once you’ve made the high level decisions outlined above, here are a few more tips:
Start with a Script
Outline the key messages you want to convey, and create a narrative that engages with your audience.
Create a Storyboard
A storyboard is a visual representation of your video’s shots, scenes, and transitions. It can help you visualize your video’s flow and identify any potential issues before you start filming.
Use a Hook
A hook is a short, attention-grabbing moment that captures the viewer’s attention. It can be an exciting visual, an interesting statistic, or a provocative question. The goal is to make the viewer want to continue watching.
Keep it Concise
Corporate videos should be concise and to the point. The average attention span for online videos is around two minutes.
Focus on the Benefits
Your corporate video should focus on the benefits your product or service provides to your customers. Highlight the problems your product solves, the value it provides, and why it’s better than your competitors.
Having said all that, if you don’t want to go it alone, consider bringing in Brave Dog as your trusted partner to work with you to create a compelling visual experience.
There is no better way to communicate an idea, tell a story, or create an experience than video. Whether it’s social platforms, blogs & websites, or other spaces, videos inform and influence on a level that static media cannot reach.