We have come a long way from the days when people relied solely on the phone book or recommendations from friends and family when shopping for products and services. Today’s buyers have access to more information than ever before. Cell phones, tablets and computers are used to instantly access a wide variety of information and … Continued
It is challenging for non-profit organizations to reach potential supporters in an environment where information is continually streaming and attention spans are fleeting. One of the most effective ways to connect with audiences on an emotional level is by telling a compelling story. Personal narratives can evoke empathy, encourage engagement, and inspire action. Video provides … Continued
There is no question that today’s world is digitally-driven and highly interconnected. Most things we do can be done online, from personal shopping to business meetings with people from coast to coast. As video production professionals, our job is to produce stories in the form of videos that can be delivered to audiences everywhere. Oftentimes … Continued
Whether high school, college, or graduate school, the timeless tradition of graduation holds a special place in the hearts of students, families, and educators. Even younger grade levels are encouraging students to celebrate the thrill of crossing the stage, hearing the applause of loved ones, and partaking in the symbolic turning of the tassel. Today’s … Continued
Human connection is compelling and persuasive. One of the most effective means of connection through communication is the art of storytelling. Storytelling provides the opportunity for shared experience, common perspective, and empathy. Storytelling in the Digital Age In today’s digital age, the art of storytelling has evolved with the emergence of video as a powerful … Continued
The digital age presents both astounding potential and serious challenges for businesses. While it has never been easier for marketers to produce digital content, their audiences have never been more overwhelmed by such an abundance of stimulation and distraction. You cannot just produce content. It has to be really good content. Is it Worth it … Continued
As an award-winning full service video production company, Brave Dog is committed to making ongoing investments in furthering our capabilities and services. Our Cincinnati-based team specializes in creating memorable and impactful corporate videos, digital marketing content, corporate photography, and aerial video. In order to create dynamic visual content, we believe in maintaining the latest equipment … Continued
In today’s digital age, corporate videos have become a powerful tool for businesses. According to a recent study on the state of video marketing, 91% of businesses use video as a marketing tool, and 96% see video as an important part of their marketing strategy. There has never been a better time to develop a … Continued
Non-profit organizations rely heavily on donor support, so communication with potential benefactors is vital. Digital media is a powerful and efficient way for non-profit organizations to reach a wide audience with messaging about the work they are doing in their area of service. Video has emerged as an effective storytelling tool, capable of vividly illustrating … Continued
When crafting a message for your marketing video, it’s important to consider your target audience, the goals of your video, and the key message you want to convey. Here are some steps to help: Identify your target audience. Develop a clear picture of the buyer you are trying to reach. Consider demographics such as age, … Continued
