In today’s digital age, corporate videos have become a powerful tool for businesses. According to a recent study on the state of video marketing, 91% of businesses use video as a marketing tool, and 96% see video as an important part of their marketing strategy.
There has never been a better time to develop a corporate video to promote your brand and business. For most organizations, it is a struggle to figure out how to get started on a corporate video.
Why Produce a Corporate Video?
A corporate video is the ideal tool for communicating your message, showcasing your products or services, and connecting with your audience on a personal level. Whether you’re a small organization or a well-established business, creating a compelling corporate video can be a game-changer for your brand.
Where Do You Begin in Developing Your Corporate Video?
Following these essential steps will help get you started on a corporate video project that will captivate your viewers and leave a lasting impression.
Step 1: Take time to define your objectives.
It is tempting to just jump right into the creative process, but you will make your project easier by taking the time to clarify your goals and objectives for the corporate video. Ask yourself:
- What message do you want to convey?
- Who is your target audience?
- What action do you want your audience to take after watching the video?
- What is your budget and timeline?
Having a clear understanding of your objectives will help shape the direction and content of your video.
Step 2: Compose a compelling script for your video.
A well-written script is the foundation of any great corporate video. Begin with an outline of the key points you want to convey and organize those points into a logical sequence. Your script should be concise, engaging, and conveyed in a way that will appeal to your audience. Consider the following:
- Captivate your viewers with a strong opening that sets the tone for the video
- Connect with your audience emotionally to make your message memorable
- Call your viewers to some form of action, whether it’s visiting your website, signing up for a newsletter, or making a purchase.
Step 3: Plan to include engaging visual elements.
Visuals play a significant role in corporate videos, so plan to include creative settings, scenes, and footage. Depending on what your business or organization does, you can include visual elements such as equipment and facilities, welcoming environments, live action footage, or production processes. Creative visuals can add a captivating appeal to your corporate video that draws viewers into your story. Aerial drone footage can be particularly impressive as a visual element.
Storyboarding can help you visualize the sequence of shots and ensure that your video flows smoothly. Pay attention to details like camera angles, transitions, and visuals that support your script.
Step 4: Assemble a team to guide your video project.
Depending on your project’s scale and budget, your team may include:
- Director to oversee the entire project and ensure that it aligns with your vision.
- Videographer to capture high-quality video footage.
- Editor to produce the final video, adding music, graphics, and special effects to ensure a polished product.
Step 5: Go into the filming phase understanding it is a process.
Once your script and visuals are ready, it’s time to start filming. Be prepared for multiple takes, and don’t rush the process. Ensure that your on-camera participants are comfortable and confident in their roles. Pay attention to sound quality, as poor audio can detract from the overall impact of your video.
Step 6: Polish your footage during the editing and post-production process.
Editing is where your raw footage comes together to create a cohesive and engaging corporate video. Use professional video editing software to cut, trim, and arrange your clips. Add music, graphics, and any necessary special effects to enhance the video’s appeal.
Step 7: Allow time for modifications based on review and feedback.
Before finalizing your video, gather feedback from colleagues or trusted individuals who can provide valuable insights. Make necessary revisions based on their input to ensure your video aligns with your objectives.
Step 8: Distribute and promote your new corporate video.
Once your corporate video is ready, it’s time to share it with your target audience. Consider what distribution channels are appropriate:
- Social media platforms
- Email marketing campaigns
- Video hosting platforms like YouTube and Vimeo
By promoting your video through various marketing channels you will be able to maximize its reach and impact.
Brave Dog is Your Team for Corporate Video Production
While you could go it alone in developing your corporate video, the best way to ensure success is to work with an experienced video production team. Brave Dog is here to partner with you, using the best techniques and tools to create an amazing corporate video that will inspire and impress.
The Brave Dog team will work with you as your video production team, prioritizing your project goals and budget. Drawing from our extensive experience and creative talent, we will create a corporate video that establishes your image, inspires confidence, and generates enthusiasm for your business.
Ready to get started on your corporate video? We can’t wait to work with you! Contact us to discuss what we can do for your business and brand.