A wide range of businesses are successfully using video to connect with prospects and drive sales. It is easy to see how some marketers, especially those promoting consumer goods, can use video with social media to develop highly effective, often viral campaigns. But what about manufacturers who are engaged in B2B (business-to-business) marketing. Can professional videos really do much for these types of businesses? The answer is definitely yes!
Like all businesses, manufacturing marketers are constantly seeking innovative ways to promote their products and services to the right audience. Manufacturing businesses are also finding other strategic ways to use professional video, not only for marketing, but for managing their business and operations. In this blog post, we will discuss a variety of ways in which manufacturing businesses can benefit from professional video.
Great way to showcase product
Videos provide a compelling way for manufacturing businesses to share and promote their products. Manufacturers can demonstrate product features, show how the product is made, or actively explain product benefits. New products can be introduced in a way that is far more engaging and memorable than a traditional photo and press release. A live stream event could even be hosted to introduce and pitch a new product to a team of sales reps.
Increase Brand Awareness
Brand power is a strong driver of sales. In today’s digital world, nothing increases brand awareness and establishes brand identity like video. A brand-focused video can help convey a manufacturer’s message, values, and mission to the audience in an engaging and memorable way. This can help build trust and credibility with the target audience, which can ultimately lead to more business opportunities.
Boost Engagement with Prospects
Not only can videos be shared on social media to help drive traffic to a website, interesting video content keeps visitors on that site for longer periods of time. This helps to improve search engine rankings and increases the chances of the audience taking action, such as filling out a contact form or making a purchase.
Provide a Virtual Tour
Manufacturing businesses can use videos to provide a virtual tour of their facility. This can help potential customers see the manufacturing process, the quality of the products, and the expertise of the employees. This can help build trust and confidence in the business, which can lead to more sales.
Explain Technical Manufacturing Processes
When manufacturers need to explain technical information or describe complex manufacturing processes, video is invaluable. Going far beyond what words or a still image can portray, video captures a process-in-motion for an explanation that is easy to follow and understand. These types of videos can be used to educate employees, train sales team members, or demonstrate desirable product characteristics to potential buyers.
Training and Demonstrating Safety Protocols
Video provides an efficient and effective way to onboard new employees with training that can be deployed any time, as needed. Training sessions that might otherwise take experienced employees from their normal duties can be filmed and made available for new hires to watch on an on-demand basis.
Video is also the ideal way to demonstrate important safety protocols. Safety videos made available online for employees allows them to access “refresher” views as needed to assure the practice of proper protocols.
Work with Brave Dog for Your Manufacturing Videos
The award-winning Brave Dog team works with you as if they are your own video production services department. Your project goals and budget are our top priority. Drawing from our extensive experience and creative talent, we will create video content that establishes your brand, inspires confidence in your products, and generates enthusiasm for your business.
When you work with Brave Dog, you’ll have a team that coordinates your entire project, from professional art direction and filming to making sure your video is voiced with clear and engaging narration. When your final video edits are completed, we will provide you with finished files that can be used however you would like.
We work hard to produce videos that exceed expectations, while also working hard to keep your production costs down. We want to be a partner you can count on for ongoing, affordable video projects. Contact us to discuss your ideas and needs!.